Clipse's "So Be It" Rockets to #1 Trending on YouTube, Amassing 15 Million Views in 24 Hours

The legendary hip-hop duo Clipse, comprised of brothers Pusha T and No Malice, has made a powerful return to the spotlight with their latest single, "So Be It." Released on June 17, 2025, the track rapidly surged to the top of YouTube’s trending chart, collecting over 15 million views across social platforms within its first 24 hours and igniting excitement throughout the music community.

Produced by Pharrell, "So Be It" delivers a nostalgic nod to the early 2000s blog era, blending sharp lyricism with a cinematic black-and-white music video directed by Hannan Hussain. The visuals feature the duo performing in front of a lavish mansion, surrounded by vintage luxury cars—a deliberate contrast to the modern aesthetics favored by many contemporary artists. Pharrell’s signature violin-laced production and minimal, forceful drums set the tone, while the lyrics include pointed references to the Neptunes split and direct jabs at Travis Scott, fueling widespread discussion among fans.

Clipse’s release strategy for "So Be It" has been notably unconventional. Rather than launching the single directly on major streaming platforms, the duo debuted it on radio and Instagram Live, echoing the anticipation and exclusivity of the blog era. This approach has resonated deeply with longtime fans, many of whom recall chasing grainy radio rips and waiting for high-quality versions to surface online. The track remains unavailable on digital streaming services due to an unauthorized distributor, further amplifying demand and conversation within the hip-hop community.

Despite these distribution hurdles, "So Be It" has maintained extraordinary momentum, with YouTube views surpassing 6 million by June 26 and the overall buzz showing no signs of slowing ahead of Clipse’s upcoming album, Let God Sort 'Em Out, set for release on July 11. The duo’s fan-first, detail-oriented rollout has been praised for prioritizing authentic connection and musical artistry, setting a new standard for album promotion in the digital age.