Fans Rally Against Ninestar Entertainment Over Alleged Mismanagement and Legal Actions

A powerful fan-led movement is sweeping across social media and the entertainment industry, targeting Ninestar Entertainment (also known as Nine Star Studios) with accusations of artist mismanagement, lack of transparency, and aggressive legal tactics against its own supporters. The campaign, unified under the hashtag "NINESTAR NO REDEMPTION," has become a daily fixture on platforms like X (formerly Twitter), with fans demanding accountability and reform from the embattled company.

Background and Escalation

The controversy erupted in early 2025, when global fan communities—known as "Yobies," "Fairy Babes," "Babebies," and "Blankets"—initiated a widespread boycott of Ninestar. Their grievances include the company’s decision to split up popular on-screen pairs at the peak of their success, especially the beloved duo FayeYoko, and the abrupt termination of high-profile artist contracts. Fans were further incensed by what they view as the company’s failure to deliver on promised events, such as incomplete or canceled world tours, and a general lack of engagement with its audience.

Reports of mass staff resignations, public criticism from former partners, and rumors of questionable financial activities have intensified scrutiny. The appointment of CEO Nani Nitinavakorn, who allegedly lacks industry experience, raised concerns about a shift toward profit-driven, rather than artist-focused, management.

Legal Actions and Fan Backlash

A particularly contentious issue is Ninestar’s alleged use of legal threats and lawsuits to silence dissent. Fans claim the company has sued ordinary supporters and attempted to suppress criticism online, which only fueled further outrage. Some point to a recent lost lawsuit as evidence of the company's overreach and disregard for its fanbase.

Failed Press Conference and Public Outcry

On March 13, 2025, Ninestar held a press conference intended to address the backlash. Instead, the event was widely criticized for deflecting from core issues. The company allowed artist Yoko Apasra to speak about personal matters while executives appeared indifferent, a move that many fans saw as manipulative and disrespectful. This incident solidified the perception that Ninestar was avoiding real dialogue and accountability.

Fan-Led Boycott Actions

Fans have responded with a coordinated global boycott, including:

• Sending protest trucks around Bangkok to publicly display their dissatisfaction.
• Mass unfollow campaigns on social media, resulting in a significant drop in Ninestar’s online followers.
• Boycotting companies that collaborate with Ninestar, leading some partners to sever ties.
• Organizing daily trending hashtags and digital protests, ensuring the issue remains highly visible worldwide.

A petition demanding the release of remaining artists from their contracts has garnered over 14,000 signatures, reflecting the scale and determination of the movement.

Demands for Change

Supporters of the "NINESTAR NO REDEMPTION" campaign insist that true redemption for the company requires acknowledging mistakes and taking responsibility, rather than blaming others or attempting to silence critics. The movement calls for transparency, ethical management, and respect for both artists and fans.

Industry Impact

The ongoing boycott has not only damaged Ninestar’s reputation but also sparked broader conversations about artist rights and corporate accountability in the entertainment industry. As the campaign continues to gain momentum, the pressure is mounting on Ninestar to address the allegations and implement meaningful reforms.

“Boycotting sends a clear message: mistreating artists and fans won't be tolerated. Taking a stand now can protect future creatives and help change the industry for the better.” — Jess, fan testimonial

With no signs of reconciliation, the standoff between Ninestar Entertainment and its global fanbase marks a pivotal moment in the relationship between entertainment companies and their audiences.