Thai Actor Hirunkit “Nani” Takes Social Media by Storm: Fans Rally Behind Star with #hirunkit_ Hashtag

Rising Star Captivates Thailand’s Youth Culture

BANGKOK, August 16, 2025 – Thai entertainment has found itself at the center of a viral wave, as acclaimed actor Hirunkit Changkham—widely known as “Nani”—becomes the focus of frenzied fan celebration online. The hashtag #hirunkit_ has dominated social media platforms over the past week, reflecting an outpouring of affection and admiration for the Chiang Mai-born actor. Fans have rallied around his recent series of public appearances, including a vibrant KATE cosmetics event, special meet-ups at popular restaurants, and show-stopping campaigns with major brands.

With his signature charm and energetic engagement, Nani continues to attract both mainstream followers and niche fandoms across Thailand and beyond. The surge has been amplified by a secondary hashtag, #NANI800KANDBEYOND, marking his milestone of reaching 800,000 followers—a figure that highlights his meteoric rise within Southeast Asia’s entertainment sector. For many, Nani’s ascent not only signals the influence of Thai pop culture but also underscores evolving trends in digital fan interaction and celebrity marketing.

Background: Hirunkit’s Journey from Chiang Mai to National Fame

Hirunkit Changkham was born on October 30, 1997, in Chiang Mai, Thailand—a region known for its unique blend of tradition and youthful vibrancy. After graduating from Chiang Mai Thepbodint School and Dara Academy, he began studying political science at Ramkhamhaeng University, balancing his academic pursuits with a drive for artistic achievement.

Under the wing of GMMTV, Nani made his official acting debut in the acclaimed television series F4 Thailand: Boys Over Flowers in 2021. This adaptation of the Japanese classic Hana Yori Dango not only thrust him into the spotlight but also demonstrated the growing international appeal of Thai drama productions. Subsequent performances in hit series such as Home School, Wednesday Club, and most recently High School Frenemy have consolidated his reputation as one of Thailand’s most compelling young actors.

Beyond television, Nani has shown a keen entrepreneurial spirit, owning a clothing brand named Hannah and securing high-profile endorsements with brands like Lays, Dutch Mill, and Garnier. With a striking presence and nuanced performances, he appeals to both local audiences and international fans seeking global Asian talent.

Fan Culture and Digital Fandom: How #hirunkit_ Became a Viral Sensation

The hashtag #hirunkit_ emerged in the wake of Nani’s dynamic appearances, particularly at events where he connected directly with fans. The recent KATE cosmetics gathering in Bangkok allowed fans to interact with him in-person and virtually, an approach reflective of Thailand’s increasingly digital-first entertainment scene. Attendees lauded his warmth, charisma, and approachable energy, posting highlights on Instagram, Twitter, and TikTok.

Another occasion that captured widespread attention was a lively meet-and-greet at Shabu-shi, a popular hotpot restaurant. Surrounded by fellow influencers Sky, Smile, and Neonna, Hirunkit engaged with fans in a relaxed setting, creating an atmosphere described by participants as “comforting and authentic.” These interactions helped fuel digital discussions, amplifying the trending hashtags as fans posted selfies, shared anecdotes, and composed heartfelt messages.

The milestone hashtag #NANI800KANDBEYOND gained momentum as Hirunkit surpassed 800,000 followers, with fans rallying around his achievements and organizing virtual fan projects that showcased appreciation and creative spirit. Messages of support multiplied, reflecting not only his popularity but also the vital role fans play in elevating celebrities in today’s social landscape. The actor’s involvement in Garnier Thailand’s campaign, #Garnierวิทย์ตี้AcademyEP3, provided another opportunity for fans to engage, spreading his influence far beyond traditional media.

Economic Impact: Celebrity Branding and the Thai Entertainment Boom

Hirunkit’s rise coincides with a period of dynamic growth in Thailand’s entertainment and influencer economies. According to industry observers, the surge in celebrity-driven branding campaigns is having a measurable impact on retail, hospitality, and tourism sectors. Hirunkit’s events with global brands like Garnier and Lays reflect a broader trend in which local stars serve as creative ambassadors, bridging Thai products with regional consumers and international fans.

Branded fan meet-ups at venues such as Shabu-shi not only increase foot traffic but also foster deeper consumer loyalty. As more personalities like Nani collaborate with major companies, economists note a positive trend in consumer spending linked to entertainment activities. The momentum surrounding Hirunkit’s fan events demonstrates the economic ripple effect of celebrity fandom and how digital engagement can drive measurable shifts in market behavior.

Additionally, the explosion of hashtags and interactive campaigns serves as a case study for marketing specialists aiming to scale brand value through authentic engagement—a lesson harnessed by Thai brands eager to compete in a globalized media space. Nani’s success is a microcosm of broader shifts, where cultural exports from Thailand are increasingly seen as viable international commodities.

Relevant Regional Comparisons: Thailand’s Cultural Export and Southeast Asia’s Fandom

Thailand’s entertainment industry has, for much of the past decade, built a reputation analogous to its regional neighbors South Korea and Japan, whose drama series and pop culture products have achieved international acclaim. Hirunkit’s career trajectory—punctuated by digital fan projects and multi-platform marketing—parallels the rise of K-pop and Japanese drama celebrities, who use social media and fan-centric activities to shape public perception and global reach.

The viral success of #hirunkit_ resonates with similar phenomena seen across Southeast Asia, where actors like Vachirawit Chivaaree and Bright Vachirawit have harnessed the power of online fan communities. Thailand’s pop culture, in particular, uses interactive events and accessible personalities to foster unique relationships with fans—a model that stands out amid regional competitors. The shift from traditional media to digital-first marketing marks a critical evolution, with Thai actors increasingly viewed as regional tastemakers and youth icons, both domestically and abroad.

Industry analysts note that this strategic merging of celebrity branding, fan engagement, and multinational campaigns has enabled Thai performers to thrive in increasingly saturated markets. Hirunkit’s growing popularity highlights regional competition while demonstrating innovative approaches to outreach, digital storytelling, and group identity formation.

Public Reaction: Community, Support, and Emotional Connection

Public reaction to Nani’s achievements has been emblematic of Thailand’s vibrant youth culture and communal values. The actor’s posts—encouraging fans to “rest and stay safe” after lively events—have been received with warmth, illustrating a reciprocal bond rarely seen in celebrity-fan interactions. Social media narratives have concentrated on the authenticity, humility, and relatability that characterize Nani’s public persona—a contrast to more commercialized models of stardom.

Fans routinely share stories of empowerment and positivity attributed to Nani’s influence, reporting increased personal motivation and a sense of belonging within larger digital communities. “It’s like cheering for a friend who’s chasing his dreams,” wrote one supporter online. Others have described his events and campaigns as “safe spaces” where self-expression and collective identity flourish.

The viral hashtag #hirunkit_ has enabled thousands to join the conversation, turning a simple act of celebrity appreciation into a widespread cultural movement. The sense of urgency and enthusiasm reflects deeper connections between entertainment, social media, and communal pride.

Historical Context: Thai Entertainment’s Evolution in the Digital Era

Hirunkit Changkham’s rise is best understood against the backdrop of Thailand’s broader entertainment industry evolution. Since the late 2000s, Thailand has invested in high-quality drama productions, pop music, and interactive media channels. With the adoption of Korean-style management and marketing, platforms like GMMTV have cultivated new generations of artists capable of competing on regional and international stages.

The success of series like F4 Thailand: Boys Over Flowers—serving as both homage to Japanese source material and a showcase for Thai talent—heralded a new era in cross-cultural adaptation. Actors such as Nani now enjoy opportunities to participate in innovative projects, branded fan events, and global campaigns that were once reserved for the exclusive domain of East Asian entertainment giants.

Digital transformation has further altered the landscape, as fans seek immediate, authentic interactions with their idols. Viral hashtags, livestreams, and collaborative content have become standard tools for building momentum and sustaining fan communities.

Conclusion: Hirunkit “Nani” and the Future of Thai Celebrity Influence

The widespread celebration of Hirunkit “Nani” Changkham, as evidenced by the trending #hirunkit_ and related hashtags, marks a landmark moment for Thai entertainment. By embracing authentic engagement and leveraging Vietnam’s global platforms, Hirunkit has shown how local actors can achieve international recognition while retaining the sincerity and warmth that resonate in their home country.

For Thailand, this viral phenomenon is a testament to the systemic value of cultural exports, community participation, and the economic benefits that arise from bridging celebrity influence with digital marketing. As Hirunkit continues to expand his career—whether through acting, branding, or collaborative events—his journey serves as a blueprint for future stars navigating a rapidly changing industry.

The enduring connection between Nani and his fans, built upon mutual respect, creativity, and relentless positivity, highlights the enduring relevance of entertainment as both an economic engine and a core part of Thai social identity. As international attention focuses on the actor’s next move, Thailand stands ready to shape—and celebrate—the future of digital celebrity culture.