Jaemin of NCT Named First Brand Ambassador for Isntree Korea

Seoul, June 27, 2025 – Isntree, a leading Korean skincare brand, has named Jaemin of the popular K-pop group NCT as its first-ever brand ambassador. The announcement comes after weeks of speculation, fueled by a teaser campaign featuring a blurred silhouette and a rabbit emoji—an image closely associated with Jaemin among fans.

Isntree, renowned for its hyaluronic acid-based skincare products such as the Hyaluronic Acid Watery Sun Gel, confirmed the news in an official statement. The brand emphasized Jaemin’s personal commitment to healthy, radiant skin, noting that his image and values align perfectly with Isntree’s philosophy of gentle, effective skincare.

The appointment has sparked widespread excitement across social media platforms, with fans expressing enthusiasm for the collaboration. Many praised Isntree’s choice, citing Jaemin’s reputation as a skincare enthusiast and his influence among young consumers.

As brand ambassador, Jaemin will front upcoming Isntree campaigns, promoting products focused on hydration and sun protection suitable for all skin types. The company indicated that more details about Jaemin’s role and future brand activities will be released in the coming weeks.