Jean Paul Gaultier Unveils Pre-Fall 2025 Campaign Starring Blackpink’s Jennie

Paris, May 28, 2025 – French fashion powerhouse Jean Paul Gaultier has set the fashion world abuzz with the unveiling of its highly anticipated pre-fall 2025 ready-to-wear campaign, featuring global superstar Jennie from Blackpink as the collection’s ultimate muse.

Launched today at 2 PM CET, the campaign presents Jennie in a series of captivating images that seamlessly blend Gaultier’s signature boldness with a fresh, contemporary twist. The visuals highlight Jennie’s dynamic presence and versatility, underscoring her status as a global style icon and her ongoing influence in both music and fashion.

The pre-fall 2025 collection draws inspiration from the house’s rich archives, with standout pieces referencing Gaultier’s iconic tattoo prints and nautical motifs. These elements are reimagined through a modern, gender-fluid lens, reflecting the brand’s enduring commitment to irreverence and boundary-pushing design. The collection features a mix of tailored silhouettes, sheer fabrics, and striking accessories, all emblematic of Gaultier’s fearless approach to fashion.

Jennie’s collaboration with Jean Paul Gaultier marks a significant moment for the storied maison, which has a long history of partnering with cultural icons to redefine the boundaries of modern couture. In the campaign, Jennie embodies the spirit of the collection, exuding confidence and individuality in each look.

Fashion insiders and fans alike have praised the campaign for its bold styling and innovative vision. Industry observers note that the partnership not only cements Jennie’s place as a fashion trailblazer but also reinforces Jean Paul Gaultier’s position at the forefront of contemporary design.

With this latest campaign, Jean Paul Gaultier continues its legacy of challenging conventions and celebrating diversity, setting the stage for an exciting new chapter in the brand’s illustrious history. The pre-fall 2025 collection is expected to be available in stores and online later this summer.