Jimin’s “Who” Music Video Hits 100 Million Views, Cementing His Solo Stardom
BTS member Jimin has reached a new career milestone as his music video for “Who” surpassed 100 million YouTube views on April 11 at 4:08 PM KST, solidifying his status as a global solo powerhouse. The title track from his second solo album MUSE joins “Set Me Free Pt.2” and “Like Crazy” as his third solo MV to achieve this feat—all without promotional advertisements, collaborations, or live promotions during its nine-month run.
A Testament to Organic Growth Fans worldwide celebrated the achievement as a reflection of Jimin’s organic popularity and the dedication of his fanbase, MOCHI Squad. Unlike heavily promoted K-pop releases, “Who” relied solely on its artistic merit and Jimin’s star power to captivate audiences. The track’s introspective lyrics and cinematic visuals resonated deeply, with the video showcasing Jimin wandering neon-lit streets, grappling with love’s uncertainties through fluid choreography and raw emotion.
Chart Dominance and Historical Impact The hip-hop R&B track made history by spending 33 consecutive weeks on the Billboard Hot 100—breaking the record for the longest-charting K-pop song ever, surpassing BTS’s “Dynamite” (32 weeks). In the UK, it remained on the Official Singles Chart for 28 weeks, setting a new benchmark for Korean solo acts.
Japan’s Recording Industry Association awarded “Who” a Gold certification in March for surpassing 50 million streams, highlighting Jimin’s cross-border appeal. Meanwhile, the song’s Spotify streams have soared to 1.5 billion, dominating Jimin’s solo catalog.
Award-Winning Artistry The success of “Who” earned Jimin the K-POP SONG OF THE YEAR award at the 2025 iHeartRadio Music Awards, underscoring his influence in reshaping the global music landscape. Critics praised the MV’s narrative depth, blending vintage camcorder aesthetics with modern production to mirror the song’s themes of longing and self-discovery.
Fan-Driven Momentum Despite Jimin’s ongoing military service, his solo career continues to thrive, driven by a loyal fanbase and timeless music. “Who” joins an elite club of K-pop MVs with 100 million views, but its organic trajectory—marked by genuine listener engagement rather than manufactured virality—sets it apart.
As Jimin’s legacy grows, “Who” stands as a testament to artistry that transcends borders, proving that emotional authenticity can outshine even the most aggressive marketing campaigns.