BTS’s Jin Unveils New Single “Don’t Say You Love Me” with Cinematic Music Video and Live Promotions
On May 16, 2025, Jin of global K-pop sensation BTS released his highly anticipated solo single, “Don’t Say You Love Me,” serving as the lead track from his second mini-album, Echo. The release marks Jin’s first major solo project since completing his mandatory military service in South Korea and signals his return to the global music scene.
Song and Music Video Details
“Don’t Say You Love Me” is a pop ballad that delves into the bittersweet emotions of a relationship on the verge of collapse. The minimalist production and melancholic atmosphere allow Jin’s expressive vocals to shine, highlighting his growth as a solo artist and storyteller. The official music video, directed with a cinematic touch, features acclaimed actress Shin Se-kyung as the female lead, adding a layer of emotional depth and visual storytelling to the release. The video premiered simultaneously on the HYBE Labels YouTube channel and a large digital signage screen at Shinsegae Department Store’s main branch, maximizing its impact both online and in-person.
Album and Artistic Evolution
Echo consists of seven tracks, including “Don’t Say You Love Me,” “Nothing Without Your Love,” “Loser,” and “Rope It.” Jin contributed to writing lyrics for several songs, infusing the album with his personal perspective on universal life experiences. The project showcases his versatility across genres, with a focus on band sounds and a more introspective, retro-inspired R&B pop style, setting it apart from his earlier K-pop roots.
Live Promotions and Fan Engagement
Jin’s promotional campaign for Echo included a notable appearance on The Tonight Show Starring Jimmy Fallon on May 21, 2025, where he performed “Don’t Say You Love Me” live. The performance, supported by a live band and background singers, was praised for its heartfelt delivery and elegant staging. During the show, Jin also teased his upcoming “Hi-Seokjin” fan tour, set to kick off in York City before moving to sold-out performances in Goyang, South Korea, and additional Asian dates to be announced.
Critical Reception and Fan Response
Critics have described “Don’t Say You Love Me” as a safe, polished, and pleasant track with wide appeal, though some note that it may lack the daring edge found elsewhere on the album. Fans have praised the song’s emotional resonance and Jin’s vocal performance, while also expressing excitement for his live tour and continued solo endeavors.
Release and Sales Updates
The CD single for “Don’t Say You Love Me” was initially set for a May 15 release in the UK but was delayed to May 23, sparking calls for clarification from fans concerned about first-week sales figures. Despite this, Echo has already topped iTunes charts in over 60 countries and received early acclaim for its heartfelt ballads and innovative production.
Conclusion
With “Don’t Say You Love Me,” Jin continues to establish himself as a compelling solo artist, blending emotional storytelling with a refined musical style. His return to the spotlight and upcoming fan tour have further energized the global BTS community, as anticipation builds for the group’s eventual reunion following the completion of all members’ military service.