Orlando Magic Unveil New Logo and Jerseys, Sparking Fan Buzz

The Orlando Magic have introduced a fresh rebrand ahead of the 2025-26 NBA season, featuring a new logo and three updated jerseys that revive the iconic star symbol from their 1990s and early 2000s designs. The new logo prominently incorporates a cascading star trail and brings back the star as a replacement for the letter "A" in both "Orlando" and "Magic," blending nostalgia with a modern edge. The team’s traditional color scheme of Magic blue, Magic black, and Magic silver remains intact, maintaining a strong connection to the franchise’s roots.

The three new uniforms include the Association (white), Icon (blue), and Statement (black) editions. The Association and Icon jerseys pay homage to the Magic’s original 1990s kits, featuring the return of bold pinstripes, the "MAGIC" and "ORLANDO" wordmarks, and a prominent star on the shorts. The Statement jersey, the only one in the lineup made by Jordan Brand, is inspired by the team’s original on-court warm-up jackets worn by legends like Shaquille O’Neal and Penny Hardaway, incorporating bold pinstripes and the new star-centric icon on the shorts.

The rebrand was unveiled during a special event at the Kia Center, where players Franz Wagner, Jalen Suggs, and Paolo Banchero modeled the new uniforms. The Magic’s executive vice president of marketing, Shelly Wilkes, noted that the design was influenced by fan feedback and aimed to bridge the team’s storied past with its promising future. The rebrand symbolizes a new era for the Magic, coinciding with the team’s recent improvements and playoff aspirations. CEO Alex Martins expressed hope that this new look will be worn when the team eventually wins an NBA championship.

Fan response has been overwhelmingly positive, with many praising the throwback aesthetic and the thoughtful integration of the star symbol. Magic guard Kentavious Caldwell-Pope highlighted his enthusiasm for the pinstripes and the historical significance of the new uniforms, calling the white Association jersey his favorite. The rebrand has also sparked discussions about the team’s roster moves, with reports indicating the Magic may target Nickeil Alexander-Walker in a trade to strengthen their lineup for the upcoming season[Memory].

Overall, the Orlando Magic’s new logo and jerseys successfully blend nostalgia with a contemporary style, energizing the fanbase and marking a fresh chapter in the franchise’s history.