Robinhood Expands into Mortgages and Subscriptions, Signaling Aggressive Push in Financial Services
Robinhood Markets Inc. ($HOOD) is accelerating its transformation from a trading platform to a comprehensive financial services provider, unveiling new mortgage offerings and an ambitious subscription model as part of its latest expansion.
The company has partnered with Sage Home Loans to introduce discounted mortgage rates for users, offering up to 0.75% below average market rates and a $500 credit toward closing costs. This service, currently rolling out in phases, is accessible directly through the Robinhood app. Eligible users can apply for new or refinanced home loans, with the discounted rates and closing credits available to Robinhood Gold subscribers—a premium membership that will be automatically upgraded for qualifying applicants.
Robinhood is also doubling down on its subscription-based model, Robinhood Gold, inspired by industry leaders like Amazon Prime. For $5 a month or $50 a year, Gold members receive perks including 4% interest on uninvested cash, professional research, and no interest on the first $1,000 of margin borrowed. The platform has expanded these benefits to include wealth management tools—Robinhood Strategies—offering curated ETF portfolios, active management, and tax optimization for a capped annual fee.
Further, Robinhood is preparing to launch private banking services this fall, featuring estate planning, tax advice, exclusive events, and premium savings rates. The company aims to democratize access to services traditionally reserved for high-net-worth individuals, positioning itself as a one-stop shop for financial needs.
The expansion comes amid strong insider confidence. Board member Christopher Payne, former president of DoorDash, recently purchased nearly $2 million in Robinhood stock, marking the first insider buy since February. This move follows a period of significant share price appreciation, with Robinhood’s stock climbing from an average of $11.52 in 2022 to over $84 in 2025, representing a 126% surge this year alone.
CEO Vlad Tenev continues to champion Robinhood’s disruptive vision, recently suggesting that cryptocurrency could eventually replace traditional financial systems. While speculation about S&P 500 inclusion recently cooled after the latest index rebalancing, analysts still see Robinhood as a prime candidate for future entry, citing its $66 billion market capitalization and rapid growth.
With mortgages, enhanced banking, and a robust subscription ecosystem now part of its offering, Robinhood is staking its claim as a major force in the evolving financial landscape.