STAYC Unveils New Single ‘I WANT IT,’ Global Tour Dates, and More as Summer 2025 Heats Up

Rising Global Sensation: STAYC’s Summer Surge

K-pop powerhouse STAYC is makings worldwide with a cascade of new updates for their rapidly growing fan base. The six-member girl group, formed by High Up Entertainment and known for their infectious hits and energetic performances, has announced major projects and special events set to electrify the summer of 2025. The news comes amidst a wave of anticipation following the reveal of their special single “I WANT IT,” behind-the-scenes content releases, and the continued expansion of their world tour, STAY TUNED, promising a memorable season for both die-hard fans and curious new listeners.

‘I WANT IT’: A Summer Anthem and Fan Celebration

On July 23, 2025, STAYC officially dropped their highly anticipated single “I WANT IT,” infecting airwaves and playlists with distinctive pop energy and catchy melodies that have become synonymous with the group’s sound. The release follows the success of their earlier 2025 single album “S” and demonstrates STAYC’s ability to attract broad attention with each musical comeback.

“I WANT IT”—promoted as a special single—comprises the title track alongside “BOY” and “HONESTLY,” blending dance pop and effervescent hooks ideal for summer listening. The run-up to the album release was marked by a strategic build-up, including a teaser video released on July 9, vibrant promotional photos, and a music video premiere on July 21. Fans embraced each new teaser, flocking to social media platforms to share their excitement and speculations about STAYC’s evolving style.

In tandem with the release, STAYC held a celebratory event honoring select fans, who were able to check the official list of winners and participate in exclusive experiences. These initiatives underscore the group’s commitment to fostering a close, dynamic relationship with their supporters, further fueling the STAYC fandom’s enthusiasm throughout the summer.

Behind-the-Scenes Content: A Transparent Look at STAYC’s Creative Process

STAYC fans, also known as “SWITH,” were treated to a rare view behind the curtain with a curated selection of behind-the-scenes content sourced from the group’s music show promotions for “I WANT IT.” These candid glimpses into the world of STAYC showcased their meticulous preparation, moments of friendship among members Sumin, Sieun, ISA, Seeun, Yoon, and J, and the lighter, more playful aspects of their artistic journey. Engaging directly with fans online, the group brought global viewers into their high-paced creative workflow, enhancing public interest in their distinctive approach to modern K-pop.

STAY TUNED: Global Tour Expands into Asia, North America, and Beyond

One of the summer’s most impactful announcements is the return of STAYC’s widely popular world tour, STAY TUNED. Following its sweeping success across Seoul, Tokyo, Jakarta, and other key Asian cultural capitals, the tour is now making its way to concert venues in Singapore and Hong Kong, with even broader international dates set for the months ahead.

Making their mark on key territories, STAYC will perform in:

• Singapore: Drawing from the region’s vibrant K-pop fan culture, the group is expected tomajor venues and draw enthusiastic crowds.
• Hong Kong: Marking their return for the 2025 tour leg, STAYC has generated substantial buzz, with fans scrambling for tickets and VIP packages that promise high-engagement fan experiences.

The tour is scheduled to continue with significant dates in North America, including Seattle, Los Angeles, Atlanta, New York, and Toronto. These performances are shaping up to be some of the largest and most ambitious in the group’s history, providing North American fans rare opportunities to experience STAYC’s showmanship live.

The Economics of a K-pop Global Tour: Regional Impact and Industry Context

STAYC’s global tour represents not only a triumph for the group artistically but also a notable economic event for the regions they visit. K-pop concerts have consistently demonstrated significant positive impacts on local economies, including direct tourist spending, increased hospitality demand, and heightened media visibility for host cities. Past K-pop acts have reported millions in regional revenue stemming from concert ticket sales, merchandise, and tourism. STAYC’s tour is anticipated to mirror and possibly exceed these economic trends, especially given the group’s surging international popularity.

Asia remains a critical hub for the K-pop industry. Still, with North America’s K-pop market rapidly expanding, STAYC’s presence on both continents highlights a deliberate strategy to reinforce and build upon the successes of K-pop “Hallyu” or Korean Wave. Comparably, while groups like BLACKPINK and TWICE have paved the way with record-breaking international tours, STAYC’s agility in organizing region-specific events and interactive experiences—such as special VIP packages and meet-and-greets—positions them as a potent economic and cultural force in the current global K-pop environment.

Digital Innovation: Xiaohongshu Account Launches and Social Media Engagement

STAYC’s ongoing digital marketing prowess was further evidenced with the rollout of personal Xiaohongshu accounts for each member: Sumin, Sieun, ISA, Seeun, Yoon, and J. Xiaohongshu, a major Chinese social media platform, provides a direct channel through which the girls can share exclusive content, behind-the-scenes snapshots, and personal messages. This strategic move is seen as a way to reach the lucrative Chinese market and to deepen connections with the international community.

These accounts join STAYC’s robust presence on other global social media channels, allowing fans worldwide instant access to news, updates, and community-building experiences—further amplifying their SEO visibility and brand value.

Competitive Landscape: How STAYC Stands Among Regional Peers

Historically, K-pop has witnessed periodic booms as new groups break into international consciousness. Since their debut in 2020, STAYC has consistently outpaced expectations, with chart-topping successes such as “ASAP” and “Teddy Bear.” Their 2023 hit “Teddy Bear” soared to #5 on the Billboard Korea chart and contributed to the group’s meteoric rise both domestically and abroad. Comparatively, STAYC’s ascent echoes the explosive growth experienced by groups like ITZY, NewJeans, and IVE, yet it distinguishes itself with a unique blend of retro-pop inspiration and forward-looking production.

Their strategy of maintaining strong ties to fans, delivering high-frequency content updates, and adapting to emerging markets—like Singapore and Hong Kong—aligns with prevailing trends among top-performing K-pop acts. Participation in high-visibility events, such as the MBC’s 2025 Chuseok Special Idol Star Championship, further positions STAYC as an adaptable and culturally embedded group, able to navigate both tradition and innovation.

Upcoming Events and Fan Initiatives: Bringing the Community Together

Beyond music and touring, STAYC has actively encouraged fans to engage in creative collaborations, most notably with a campaign inviting banner designs for the upcoming 2025 Chuseok Special Idol Star Championship. This contest not only stimulates engagement but also celebrates fan creativity—deepening brand loyalty and reinforcing STAYC’s grassroots ethos.

In addition, STAYC continues their tradition of interactive events, offering regular opportunities for fans to participate in live streams, fan sign events, and digital Q&A sessions. This ongoing engagement keeps the community energized during the lead-up to large-scale concerts and televised appearances.

Summer 2025: The Broader K-pop Landscape

STAYC’s bustling activity this season fits within a much larger K-pop movement, characterized by ambitious global expansion, technological innovation, and increasingly sophisticated marketing campaigns. Their rapid releases and international tour stops reflect a broader trend in which K-pop groups compete not just on musical innovation, but on agility, cross-cultural engagement, and public visibility.

Comparing this with previous years, the contemporary K-pop scene is arguably more competitive and digitally savvy than ever. In regions like Southeast Asia, where audiences are growing exponentially, STAYC’s strategic engagement with fans in Singapore and Hong Kong may yield disproportionate influence—helping to define the next wave of K-pop trends and industry best practices.

Public Response: SWITHs and New Fans Energized Worldwide

The outpouring of enthusiasm from the STAYC fandom—affectionately dubbed “SWITHs”—has been palpable across platforms. Concert tickets for Asian and North American dates have sold rapidly, and social media buzz around “I WANT IT” has driven record engagement numbers throughout July and August. Online reaction videos, dance challenges, and lyric breakdowns have proliferated, drawing in not only long-time SWITHs but also curious music fans who encounter the group’s distinctive style for the first time.

Looking Ahead: What’s Next for STAYC?

With a momentum that shows no signs of slowing, STAYC’s upcoming months are loaded with potential. As tickets for the STAY TUNED Tour continue to move quickly and new content rolls out regularly across social media and fan channels, all indicators point to a standout year in the group’s trajectory.

Industry experts and observers will be watching closely to see how STAYC’s latest innovations, global reach, and audience engagement strategies further impact both the K-pop market at large and the broader entertainment and economic landscapes.

Fans eager for the latest updates are encouraged to follow official announcements and participate in the group’s ongoing digital initiatives—an invitation that cements STAYC’s reputation as not just performers, but pioneers in the generation of K-pop’s global era.