Seoul Marks "Angels Descend from Heaven Day" as Hashtag #하늘에서_떡사님_내려오신날 Sparks Citywide Festivities

Seoul, June 23, 2025 – South Korea’s capital erupted in celebration today as the viral hashtag #하늘에서_떡사님_내려오신날, meaning "The Day Tteoksa-nim Descended from Heaven," swept across social media, transforming an ordinary Monday into a citywide festival.

The phenomenon centers on "Tteoksa-nim," a whimsical figure in Korean pop culture who represents good fortune and happiness, often symbolized by the sharing of traditional rice cakes (tteok). Although the precise origins of the hashtag remain unclear, its playful spirit quickly captured the public imagination, turning the day into a spontaneous celebration of community and joy.

Across Seoul, residents and visitors flocked to pop-up tteok-making workshops, enjoyed street performances, and visited themed cafés offering limited-edition desserts and merchandise inspired by Tteoksa-nim. Local businesses joined the festivities, launching special promotions and products to mark the occasion. Social media platforms were flooded with memes, fan art, and short videos, amplifying the festive mood and drawing even more participants into the celebration.

Organizers and local influencers hinted that the overwhelming response could lead to "Angels Descend from Heaven Day" becoming an annual event, with plans already underway for expanded festivities in 2026. The event’s rapid spread highlights the power of South Korea’s vibrant online culture and its ability to turn internet trends into real-world celebrations, reinforcing the nation’s reputation for creativity and communal spirit.