Shiseido Group Thailand Teams Up with Influencer Filmracha for Vibrant Beauty Campaign

Bangkok, Thailand – May 23, 2025 – Shiseido Group Thailand has unveiled an exciting new beauty campaign in collaboration with renowned influencer Filmracha, energizing beauty enthusiasts across the country. The partnership, promoted with the hashtag #ShiseidoGroupTHxFilm, spotlights Shiseido’s innovative skincare and makeup offerings, reinforcing the brand’s commitment to boosting confidence and self-expression.

The campaign is centered around engaging digital content and interactive events that bring together Filmracha’s charismatic personality and Shiseido’s renowned beauty expertise. Through a series of visually stunning posts, behind-the-scenes footage, and live activations, the collaboration aims to inspire fans to embrace their unique beauty and explore new ways to express themselves.

Shiseido’s approach in Thailand has consistently leveraged influencer partnerships and creative storytelling to connect with local audiences, particularly targeting millennials and young beauty lovers. This new initiative continues the brand’s tradition of blending authentic Thai culture with cutting-edge beauty innovation, as seen in previous successful campaigns with other prominent influencers and artists.

Fans have enthusiastically responded to the campaign, praising its fresh and inspiring visuals and the dynamic chemistry between Filmracha and Shiseido. The interactive events have drawn significant attention for their creative flair, offering attendees the chance to experience Shiseido’s products firsthand and participate in unique beauty rituals.

Shiseido Group Thailand’s latest campaign not only highlights the brand’s leadership in beauty innovation but also underscores its ongoing commitment to supporting individuality and creative self-expression in the Thai market. The collaboration with Filmracha is expected to further strengthen Shiseido’s presence and appeal among Thailand’s vibrant beauty community.