Seungmin of Stray Kids Appointed Global Ambassador for Burberry

Seoul, June 17, 2025 – British luxury fashion house Burberry has officially named Seungmin, a prominent member of the K-pop sensation Stray Kids, as its new global ambassador. The announcement was made public through a high-profile feature in Harper’s Bazaar Korea’s June cover issue, where Seungmin’s refined and modern style was prominently showcased in a series of exclusive photographs and interviews.

The collaboration between Seungmin and Burberry has already generated widespread excitement among fans and fashion enthusiasts alike. The campaign’s launch was further amplified by Seungmin’s appearance in a special Billboard Korea feature titled "Travel With Seungmin," which offered an intimate look at his personal style and connection to the Burberry brand.

Promotional videos and digital content featuring Seungmin have rapidly circulated across social media platforms, drawing millions of views and reactions from global audiences. The partnership is seen as a strategic move by Burberry to strengthen its presence in the Asian market and to connect with younger consumers through influential figures in the entertainment industry.

Burberry representatives stated that Seungmin’s global influence, artistic versatility, and authentic charm make him an ideal ambassador for the brand’s evolving image. Fans have expressed overwhelming support for the collaboration, praising Seungmin’s ability to embody Burberry’s signature elegance and innovation.

This appointment marks another milestone in Seungmin’s rising career and underscores the growing synergy between the K-pop industry and international luxury brands.