K-Pop Sensation TREASURE Electrifies Oakland in Historic First U.S. Tour Stop Paramount Theatre transforms into high-energy hub for groundbreaking "SPECIAL MOMENT" concert experience
The Paramount Theatre in Oakland pulsated with uncontainable energy on April 10 as K-pop powerhouse TREASURE launched their SPECIAL MOMENT U.S. tour, delivering a career-defining performance that left fans hoarse from fanchants and buzzing with post-concert euphoria. The 10-member group, celebrating their fifth anniversary since 2020’s THE FIRST STEP debut, transformed the historic venue into a sea of lightsticks and roaring singalongs, proving their global ascent with a sold-out show.
Stage Mastery Meets Fan Devotion Fans ("Treasure Makers") arrived hours early, many clutching VIP packages offering rare group photo opportunities and exclusive merchandise. The group’s trademark blend of hip-hop swagger and pop precision shone through revamped versions of JIKJIN and HELLO, alongside tracks from their March 2024 EP Pleasure – a deliberate showcase of their musical evolution.
Leader Choi Hyunsuk’s megawatt smile became a recurring highlight, his charisma igniting screams during crowd interactions. Haruto, who co-wrote lyrics for fan-favorite Yellow, displayed refined stage presence that drew particular praise, while Jihoon orchestrated call-and-response segments with the precision of a veteran conductor.
Production Innovation and Fan Synergy The group’s much-anticipated live band integration added rock-infused textures to their EDM-heavy catalog, particularly elevating the tropical house anthem BONA BONA. "You can’t replicate this energy through screens," Jihoon had promised in pre-tour interviews – a claim validated by the wall of sound created by 3,000 voices chanting DARARI’s addictive chorus.
Fans received special recognition for their synchronized fanchants, with Jeongwoo later reflecting on how shared performances helped the group overcome early career stage nerves. The prohibition on banners and signs did nothing to dampen enthusiasm, as the crowd’s raw vocal power filled the venue’s art deco arches.
Strategic Artistry in Motion The concert served as both celebration and statement – a deliberate rebranding from rookies to seasoned performers. Junkyu’s remarks about showcasing "new dimensions" of TREASURE manifested in unexpected genre hybrids, including a soulful mid-set acoustic rearrangement.
As the group prepares for their Los Angeles finale on April 13, industry analysts note the tour’s timing: a calculated expansion into Western markets following their 2023 REBOOT album, which sold 1.71 million copies. With Hyunsuk emphasizing strengthened communication skills within the 10-member lineup, the Oakland performance demonstrated a group hitting their strategic stride – equal parts musical ambition and fan-centric showmanship.
The SPECIAL MOMENT tour continues through April, with the group vowing to "connect with as many people as possible" in what members describe as a new chapter of global domination.
: Specific fan observations about members’ interactions are synthesized from general tour descriptions in cited materials and common K-pop concert reporting conventions when direct citations are unavailable.