TWICE Dazzles at the Victoria’s Secret Fashion Show with Electrifying Debut Performances

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Global Sensation TWICE Lights Up the Runway

Under a canopy of pink light and cascading digital clouds, the Victoria’s Secret Fashion Show returned this year with renewed grandeur—and a surprising pop powerhouse at center stage. South Korean girl group TWICE delivered back-to-back debut performances of their latest tracks, “This Is For” and “Strategy,” in what many are calling one of the most memorable appearances in the show’s history.

The event unfolded in New York City, reestablishing its cultural magnetism after several years of reinvention and hiatus. TWICE’s stage presence captivated the audience as they blended intricate choreography with polished vocals, proving once again why they remain one of the most influential girl groups in the world.

From the opening sequence—where a wide LED sky projection surrounded the models and performers—to the finale featuring ribbons of pink light raining down, the production celebrated both femininity and global artistry. The group’s synergy with the show’s visual theme of “sky meets dream” brought an elevated theatricality that transcended fashion and performance alike.

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The Performance: Energy and Elegance Intertwined

The moment TWICE appeared on stage, fans and industry insiders knew they were witnessing a defining performance. Dressed in iridescent pink and white ensembles that mirrored the runway’s theme, the members opened with “This Is For,” a high-energy track underscored by strong bass and dynamic choreography.

Their second number, “Strategy,” shifted the mood to a more assertive tone—an anthem-like composition layered with powerful harmonies and a meticulously executed formation dance. The group’s stagecraft, refined over years of performing on international stages, turned the runway into a kinetic experience.

Backup dancers enhanced the performance’s intensity, creating structures and movements that mirrored TWICE’s sharp synchronization. The visual narrative aligned with the broader fashion show’s message this year: celebrating resilience, reinvention, and collective empowerment.

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Suni Lee’s Catwalk Debut Stuns the Crowd

Adding to the excitement, Olympic gymnast Suni Lee made her first appearance on the Victoria’s Secret runway. Lee’s poise and athletic precision brought a distinctive grace to the show’s lineup, seamlessly blending athleticism with elegance. Her turn on the catwalk drew a standing ovation from spectators, marking a proud moment that bridged the worlds of sport, fashion, and performance art.

The inclusion of Lee symbolized the show’s broader move toward inclusivity and multidimensional representation, aligning with its efforts to evolve in tune with modern audiences. Alongside Lee, prominent models from around the world participated, joined by performers Missy Elliott, Karol G, and Madison Beer—each adding their distinct sonic footprint to the night’s tapestry.

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A Night of Global Fusion

One of the evening’s defining aspects was its cross-cultural appeal. TWICE’s presence signified the increasing impact of K-pop on Western fashion and entertainment—a trend that has only accelerated over the past decade. Once limited to niche audiences, K-pop has blossomed into a major cultural and economic force, shaping international music charts, cosmetics trends, and luxury brand campaigns.

By sharing the stage with American artists and global models, TWICE not only underscored this fusion but also exemplified how the entertainment industry is moving toward interconnected, borderless collaboration. The group’s multilingual approach and vibrant stagecraft resonated with an audience that spanned continents, both onsite and through global livestreams.

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Victoria’s Secret Show Reinvention

This year’s Victoria’s Secret Fashion Show represented a deliberate step in the company’s rebranding journey. After facing years of criticism and declining viewership in the late 2010s, the brand committed to redefining its image for the next generation. The 2025 edition balanced tradition with transformation—preserving glamour and artistry while integrating diverse voices and modern creative direction.

The production leaned on immersive technology, including AR-enhanced visuals and cinematic storytelling sequences. TWICE’s set—a fusion of cloudscapes, moving floors, and choreographed aerial footage—embodied this shift perfectly. The message was clear: fashion shows today are not just about garments but about spectacle, emotion, and inclusivity.

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Economic Ripple Across Entertainment and Fashion

The collaboration between TWICE and such a high-profile fashion event underscores the growing economic synergy between global pop culture and luxury branding. Industry analysts estimate that the show generated tens of millions in multimedia exposure value within hours of airing.

For TWICE, this appearance was more than a performance—it was a strategic expansion into Western markets. Their stylists collaborated with both South Korean and European designers to craft custom looks, while their social media engagement surged, with hashtags related to their songs trending across Twitter and TikTok in over 30 countries.

Victoria’s Secret, in turn, benefited from the global buzz surrounding K-pop fandom and Gen Z digital culture. Analysts predict that direct-to-consumer sales could see measurable growth in key Asian markets following the broadcast, reinforcing the brand’s revived influence in regions once considered secondary.

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Regional Comparisons: Global Stages Embrace Asian Pop Power

The partnership signals a continuing trend seen at major global events. In recent years, acts from East Asia have increasinglyd major Western ceremonies—ranging from music awards to sports halftime shows—reflecting the shift in cultural export dynamics.

Compared to previous Victoria’s Secret editions dominated by Western pop icons, this year’s lineup illustrates how the entertainment hierarchy is recalibrating. Asian performers and creators now occupy central stages at international forums once reserved for a narrow circle of Western celebrities.

Japan’s burgeoning fashion collaborations, Blackpink’s Coachella headlining slot, and NewJeans’ brand partnerships have already demonstrated this evolution. TWICE’s latest showcase adds another milestone to this ongoing narrative, highlighting Asia’s substantial contribution to global pop influence.

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Public Reaction and Global Buzz

The audience erupted in applause at the end of TWICE’s set, while fans online praised the group’s performance for its precision and emotional energy. Social media feeds filled with slow-motion clips of the runway, reaction videos, and glowing commentary.

Fashion critics noted how the staging’s fluid pink gradients created an atmosphere of softness and strength—a theme echoed in TWICE’s confident yet graceful choreography. Viewers commented on how the partnership exemplified the future of global entertainment: culturally hybrid, visually stunning, and musically daring.

The inclusion of athletes, diverse models, and global artists showcased a broader story—one of connection and shared celebration rather than exclusivity.

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Historical Context: From Runway Spectacle to Cultural Symbol

Since its inception in 1995, the Victoria’s Secret Fashion Show has evolved from a lingerie showcase into a full-scale entertainment phenomenon. During its early years, the event helped define modern televised fashion, blending high-end design with pop performance.

After its pause and subsequent restructuring in the early 2020s, the brand worked to modernize its message and adapt to shifting social values. The 2025 edition represents the culmination of that transformation—one where glamour no longer excludes authenticity, and where performance art becomes central to the storytelling.

TWICE’s appearance can be seen as a historic turning point: the first full K-pop act tothe main stage at the event, marking a definitive move toward genuine cultural inclusivity.

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Lasting Impact on Fashion and Pop Culture

In the aftermath of the show, broadcasters and digital platforms reported record-breaking engagement metrics. Clips of TWICE’s performance amassed millions of views within hours, and fashion houses linked to their outfits reported surges in inquiries and preorder volumes.

Industry observers suggest that the collaboration could inspire a wave of similar partnerships between global music acts and luxury fashion brands. As streaming technology makes cross-cultural collaboration more accessible, events like this redefine what it means to be a global stage in the digital era.

For both Victoria’s Secret and TWICE, the night was more than a performance—it was a recalibration of how art, commerce, and culture converge on a runway transformed into a world stage.

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A New Era of Global Entertainment

As the lights dimmed and the pink hues faded into silver, the final notes of “Strategy” echoed through the venue—a fitting crescendo to a night dedicated to rebirth and reinvention. TWICE’s seamless blend of performance art and emotional resonance positioned them not just as music icons, but as ambassadors of a globally connected generation.

The 2025 Victoria’s Secret Fashion Show, with its fusion of sound, movement, and fashion, marked a significant milestone in contemporary culture. It proved that glamour is evolving—and that the global stage now belongs to those who can transcend borders, speak through art, and unite audiences through shared spectacle.