TWICE Kicks Off ‘THIS IS FOR’ World Tour in Seoul with Spectacular 360° Experience

Historic Launch at Inspire Arena Marks New Era for K-pop Tours

SEOUL, July 19, 2025 — The global phenomenon TWICE set a new standard for K-pop world tours as they kicked off their highly anticipated "THIS IS FOR" World Tour, igniting Seoul’s Inspire Arena in Incheon with a sold-out show on July 19. More than just a concert, the tour’s debut introduced audiences to an innovative 360-degree stage experience, promising to deepen the connection between TWICE and their loyal fanbase, ONCE, for the remainder of the global trek.

Immersive 360° Stage Redefines Concert Experience

Central to the excitement is the tour’s ground-breaking, multi-tiered stage, which opens the entire venue for seating in every direction. Traditional stage boundaries have been dissolved, transforming how thousands of fans experience TWICE’s energetic and emotive performances. The daring production utilizes state-of-the-art multimedia artistry, crafted in collaboration with Moment Factory—a renowned creative studio whose credits include tours for Madonna and U2—ushering in a new era of concert design for major pop acts.

Fans were mesmerized as the group delivered hit after hit, enhanced by stunning visuals and lighting that wrapped the entire arena in an interactive spectacle. The atmosphere pulsed with anticipation and euphoria, with social media platforms trending hashtags related to the tour since hours before the show.

Asia and Beyond: Ambitious Tour Schedule Fuels Global K-pop Momentum

Following the Seoul launch, TWICE will bring their world tour to major cities across Asia and Australia—an itinerary that speaks to the group’s unprecedented international reach. Key upcoming stops on the "THIS IS FOR" World Tour include Osaka, Aichi, Fukuoka, Tokyo, Macao, Bulacan (Philippines), Singapore, Sydney, Melbourne, Kaohsiung, Hong Kong, and Bangkok throughout 2025:

• July 26–27: Osaka, Japan (Kyocera Dome)
• August 23–24: Aichi, Japan
• September 16–17: Tokyo Dome
• September 27–28: Macao
• October 4: Bulacan, Philippines
• October 11–12: Singapore
• November 1–2: Sydney, Australia
• December 13–14: Bangkok, Thailand

Additional dates and locations are expected to be announced, reflecting continued global demand and widespread anticipation.

Economic Impact: Boost to Tourism and Local Businesses

Major K-pop tours are renowned for their significant economic impacts, and "THIS IS FOR" is poised to be no exception. Ticket sales, travel bookings, and merchandise purchases provide substantial boosts to the host cities. Incheon’s Inspire Arena reported full capacity for the opening weekend, with local hotels and businesses seeing a surge in reservations and foot traffic concurrent with the concert dates.

Historically, TWICE's tours have generated measurable benefits. According to data from previous tours like "Ready to Be," cities hosting TWICE have seen spikes in short-term hospitality revenue, increased spending at tourist attractions, and heightened international media attention. The positioning of the Seoul kick-off, in a tourism-friendly area, only magnifies these effects, as fans travel from overseas to witness the first performances.

Historical Context: TWICE’s World Tours and Their Ever-Growing Legacy

"THIS IS FOR" comes on the heels of TWICE’s highly successful "Ready to Be" World Tour, which ran from April 2023 to July 2024 and set new attendance records across Asia, North America, South America, Oceania, and Europe. The previous tour spanned 51 shows, including multiple sold-out domes and stadiums, solidifying the group’s reputation as one of K-pop’s top-tier touring acts.

Each new tour has marked a leap for the group in terms of production scale and international clout. Since their debut in 2015, TWICE has undertaken increasingly ambitious world tours, responding to explosive demand from global fans and reshaping the expectations placed on K-pop acts in overseas markets.

Regional Comparisons: TWICE’s Tour Strategy Versus Other K-pop Groups

TWICE's touring strategy stands out in the broader K-pop landscape for its reach and ticket sell-out speed. While peers such as BTS and BLACKPINK have also completed global stadium tours, TWICE’s diversity in venue selection—balancing Asian domes with arenas in Australia, the Philippines, and more—demonstrates a calculated approach toward inclusivity and market penetration.

The integration of a 360° stage format is a bold departure from the more traditional end-stage designs seen in recent K-pop mega-tours. By maximizing audience proximity and sightlines, TWICE offers a unique selling point that captivates both dedicated fans and casual concertgoers. This immersive approach could influence upcoming tours by other K-pop and international acts, raising production standards industry-wide.

Social Media Frenzy and Public Response

Worldwide ONCEs mobilized online, sending terms like “TWICE 360°,” “THIS IS FOR Seoul,” and members’ names to the top of trending lists in multiple countries. Fan cams, live updates, and exclusive behind-the-scenes content flooded platforms ranging from Instagram and X (Twitter) to TikTok and YouTube.

Korean and international fans have described the opening night as “historic” and “unforgettable,” with many expressing hope that additional shows will be added in more countries. The sense of urgency surrounding ticket sales continues to fuel brisk business on official outlets and reputable resellers.

Looking Ahead: The Future of K-pop Concert Innovation

As the "THIS IS FOR" World Tour sets out to visit new cities, industry watchers are paying close attention to its performance—not just as an entertainment event but as a blueprint for future global tours. The unprecedented combination of technological spectacle, scalable production, and direct audience engagement positions TWICE at the forefront of K-pop’s global expansion. With expectations already sky-high, fans and analysts alike will be watching to see how the rest of the tour unfolds, and what surprises TWICE will unveil next.

About TWICE

TWICE, formed by JYP Entertainment in 2015, is a nine-member girl group celebrated for chart-topping hits, energetic performances, and a fiercely loyal global fanbase. The group’s influence in popularizing K-pop worldwide has made them cultural ambassadors and trendsetters both in South Korea and beyond.

For complete tour dates and ticket information, fans can follow TWICE’s official channels and local promoters for updates.