Win Metawin Draws Crowds at SOURI Bakery Openings in Chiang Mai

Thai actor and entrepreneur Win Metawin, celebrated for his roles in 2gether and Enigma, recently headlined the grand openings of two new SOURI bakery branches in Chiang Mai, Thailand. The events, held on April 9, 2025, drew throngs of fans eager to meet the star and sample the brand’s French-inspired patisseries.

Fan Frenzy and Playful Banter The openings were marked by lighthearted interactions, with fans initially addressing Win as "Nong Win" (a term for younger siblings) before quickly correcting to "P’Win" (a respectful title for elders). Win responded with humor, teasing fans about their shifting manners and joking about their enthusiastic attention. Attendees shared selfies and messages with the actor, who gamely posed for photos and engaged in casual chats, amplifying the festive atmosphere.

SOURI’s Expansion and Fan Appeal SOURI, Win’s contemporary dessert brand, has grown from an online macaron shop to multiple physical locations, including flagship stores in Bangkok and now Chiang Mai. The brand’s aesthetic—pastel-toned and "candy-girly"—has become a pilgrimage site for fans, who praise its macarons, French toast, and specialty drinks. The Chiang Mai openings sparked hopes for further expansions, with fans from other regions clamoring for similar events.

Context: Win’s Dual Career The event underscored Win’s dual success as an actor and entrepreneur. Beyond SOURI, he recently announced upcoming projects, including Scarlet Heart Thailand and Enigma 2, while balancing brand collaborations and international appearances, such as Marina Bay Sands’ Above Beyond gala.

Fan Culture and Safety The Chiang Mai gatherings contrasted with past incidents of harassment involving Win, including invasive fan behavior that prompted GMMTV to issue a rare public statement condemning "sexual harassment". The bakery events highlighted positive fan interactions, though they also reignited discussions about boundaries in celebrity culture.

Looking Ahead With SOURI’s Chiang Mai launch deemed a success, Win’s team hinted at potential pop-ups in other cities, leveraging his star power to grow the brand while fostering closer ties with fans. As one attendee tweeted, "Chiang Mai got the treat—who’s next?".

Note: Events and quotes are synthesized from verified social media posts, interviews, and fan accounts.