Louis Vuitton Unveils Men’s Spring-Summer 2026 Collection with #LVMenSS26 Campaign

Paris, June 22, 2025 – Louis Vuitton has officially unveiled its Men’s Spring-Summer 2026 Collection, launching the global #LVMenSS26 campaign under the creative direction of Pharrell Williams. The highly anticipated collection made its debut in Paris, drawing attention for its innovative approach to menswear and a fresh interpretation of the brand’s storied heritage.

A standout highlight of the collection is the coffee bean brown denim, a material innovation that is woven rather than dyed. This unique textile is adorned with a signature VVN leather loop, a design element inspired by Louis Vuitton’s iconic Monogram and its legacy in trunk-making. The house describes this piece as a “future staple,” reflecting the collection’s fusion of modern design with traditional craftsmanship.

Brand ambassadors BamBam and Fourth Nattawat played a prominent role in the campaign’s launch, modeling key looks that embody the collection’s bold yet refined aesthetic. Their involvement underscores Louis Vuitton’s commitment to global appeal and cultural relevance.

The #LVMenSS26 campaign encourages fans and fashion enthusiasts to engage with the brand by liking, sharing, and commenting on official social media platforms. The campaign is expected to generate significant buzz throughout the fashion world, further cementing Louis Vuitton’s position as a leader in luxury menswear innovation.