Ralph Lauren Shines at Wimbledon 2025 with Star-Studded Appearances

London, July 13, 2025 – The world’s oldest and most prestigious tennis tournament, Wimbledon, once again became a global stage for fashion and celebrity culture as Ralph Lauren’s iconic designs took center court. The 2025 Championships at the All England Club were marked not only by thrilling tennis but also by the enduring partnership between Wimbledon and Ralph Lauren, which continues to define the tournament’s visual identity and international allure. This year, the event was graced by a constellation of celebrities, including Andrew Garfield, David Corenswet, Rachel Brosnahan, and ENHYPEN’s JAY, all donning Ralph Lauren’s signature looks and reinforcing the brand’s status as a symbol of luxury and tradition.

Ralph Lauren and Wimbledon: A Historic Partnership

Ralph Lauren’s association with Wimbledon is more than a sponsorship—it is a fusion of heritage, elegance, and innovation. Since 2006, the brand has been the official outfitter of Wimbledon, becoming the first designer in the tournament’s history to dress all on-court officials, including chair umpires, line umpires, and ball persons. This groundbreaking partnership marked a turning point for both the sport and the fashion industry, as it brought a new level of sophistication and style to the world of tennis.

The uniforms, characterized by classic navy blue and cream hues, have become synonymous with Wimbledon’s timeless aesthetic. Ralph Lauren’s designs pay homage to the traditions of English tennis while introducing contemporary flair, ensuring that each tournament feels both rooted in history and fresh with modern elegance.

2025: A Year of Star Power and Style

Wimbledon 2025 saw the Ralph Lauren suite at Centre Court transform into a hub of celebrity activity. Notable guests such as Charlie Hunnam, Ncuti Gatwa, and Olivia Cooke participated in Wimbledon-themed activities, blending the excitement of the sport with the glamour of high fashion. The presence of Andrew Garfield, David Corenswet, Rachel Brosnahan, and ENHYPEN’s JAY drew significant media attention, with each star showcasing Ralph Lauren’s latest creations—from classic tennis whites to custom-made suits and sequined dresses.

The beloved Polo Bear, a longstanding mascot of the brand, made a memorable appearance alongside Dame Joanna Lumley for a quintessentially British afternoon tea, capturing the sophisticated spirit of the tournament and delighting attendees and fans alike.

The Economic Impact of the Ralph Lauren-Wimbledon Alliance

The partnership between Ralph Lauren and Wimbledon is not just about aesthetics; it has substantial economic implications. By aligning itself with one of the most-watched sporting events in the world, Ralph Lauren has strengthened its global brand presence, particularly in the European market. The exclusive Polo Ralph Lauren Wimbledon Collection, available at select retail stores and online, has become a sought-after line for both tennis fans and fashion enthusiasts.

David Lauren, senior vice president of advertising, marketing, and corporate communications for Polo, has emphasized the importance of this partnership in building the company’s international profile and boosting its European division. Collaborations with renowned retailers such as Harrods have further cemented Ralph Lauren’s position as a leader in luxury sportswear, with in-store shops and special displays dedicated to the Wimbledon Collection.

The economic benefits extend to Wimbledon as well. The association with a globally recognized luxury brand enhances the tournament’s prestige and marketability, attracting new sponsors, media coverage, and visitors. The partnership is estimated to have cost Polo less than $10 million initially, but the long-term returns in terms of brand equity and merchandise sales have proven invaluable.

The Evolution of Sports Sponsorship: Ralph Lauren’s Broader Strategy

Ralph Lauren’s involvement with Wimbledon is part of a broader strategy to integrate the brand into the world’s most prestigious sporting events. The company has also served as the official apparel sponsor for the US Open since 2005 and became the official outfitter of the Australian Open in 2020. Additionally, Ralph Lauren is the exclusive Official Parade Outfitter for the U.S. Olympic and Paralympic Teams, designing the opening and closing ceremony outfits for athletes and leveraging these partnerships to expand its reach and influence.

Unlike sportswear giants such as Nike or Adidas, Ralph Lauren approaches sports marketing with a focus on elegance and tradition. The brand’s philosophy is to be “integral for an event,” ensuring that its presence feels authentic and enhances the event’s unique character. This approach has resonated with both athletes and fans, who appreciate the blend of performance and style that Ralph Lauren brings to the world stage.

Regional Comparisons: Wimbledon’s Distinctive Style

While other Grand Slam tournaments have their own distinctive partnerships and branding strategies, Wimbledon’s collaboration with Ralph Lauren stands out for its emphasis on tradition and refinement. The US Open, for example, is known for its vibrant, urban energy and has embraced a more athletic, performance-oriented aesthetic through its partnerships. The Australian Open, with its sunny, laid-back atmosphere, also features Ralph Lauren as its official outfitter, but the designs are tailored to the unique climate and culture of Melbourne.

Wimbledon, by contrast, is steeped in history and ritual. From the all-white dress code for players to the meticulously maintained grass courts, every aspect of the tournament reflects a commitment to heritage. Ralph Lauren’s designs, inspired by the British aristocracy and the timeless elegance of English sports, are a natural fit for this environment, reinforcing Wimbledon’s status as the crown jewel of tennis.

Public Reaction and Cultural Resonance

The public response to Ralph Lauren’s continued presence at Wimbledon has been overwhelmingly positive. Fans and commentators alike have praised the brand’s ability to capture the spirit of the Championships while introducing new elements of style and sophistication. The sight of celebrities in Ralph Lauren attire, mingling with tennis legends and British royalty, has become a highlight of the tournament, generating buzz on social media and in the fashion press.

The Polo Bear’s appearance with Dame Joanna Lumley for afternoon tea was widely shared online, symbolizing the blend of whimsy and class that defines both the brand and the event. For many, Ralph Lauren’s involvement has become as much a part of the Wimbledon experience as strawberries and cream or the roar of the Centre Court crowd.

Looking Ahead: The Future of Fashion at Wimbledon

As Wimbledon continues to evolve, the partnership with Ralph Lauren shows no signs of waning. The brand’s commitment to quality, innovation, and tradition aligns perfectly with the values of the All England Club and the expectations of tennis fans worldwide. With each passing year, new collections and collaborations ensure that the tournament remains at the forefront of both sport and style.

Ralph Lauren’s influence extends beyond clothing; it shapes the very atmosphere of Wimbledon, transforming it into a global celebration of excellence, elegance, and enduring appeal. As the 2025 Championships draw to a close, the legacy of this partnership is clear: Ralph Lauren and Wimbledon are, and will remain, inseparable icons of luxury and tradition in the world of tennis.